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Web Design Practices to Improve the Conversion Rate

Companies today are investing more than before in online presence and have adopted several measures to improve user experience and boost the conversion rate.

Appealing web designs are no doubt significant, but your website has some other purpose; converting traffic into physical location visits, phone calls and, of course, sales. In the absence of these actions, your business will not generate revenue.

The more the conversion your website produces, the higher will be the revenue your business will produce. Here are a few design elements that ensure improved user experience and a higher rate of conversion.

Responsive Design

A significant part of website traffic comes from mobile devices. This number is quite significant and will keep on increasing. If your website does not make a provision for a pleasant mobile experience, it is tough to accrue visitors, much less sales.

Responsive web designs adapt to fit any screen, laptop, desktop, tablet, and smartphone. This makes all the actions and features accessible, regardless of the browser the user is making use of.

Will you ever try manipulating the mobile screen in an attempt to read the content or access an offer? Certainly not. Your customers will not do this either.

White Space

White space or negative space is a design strategy that makes the subject pop and stand out.

The mark of a great design, it functions as an empty space highlighting whatever the designer wants the users to focus on. For example, in case of e-commerce outlets in the Christmas season, this is nothing apart from huge deals.


Though we usually think of written content while speaking of content, video content is fast gaining popularity. Video content will account for about 70% of web consumer traffic as soon as 2017. That is not very far from now.

Think of the time people spend on video sites like YouTube. Now, I believe the conversion strategy to incorporate more videos into your website does not appear surprising at all. Right?

Simple Design

Years ago, lots of flash and animation were a part of websites. Simple and clean flat designs are popular today. Earlier, the brands used to impress the visitors with quirky features. The situation has changed completely today and nowadays, the consumers prefer a nice and clean layout.

Impress the visitors with your offerings and your content. You need not bombard them with unnecessary flash and animation usage. Unnecessary flash and animation usage are not just annoying, they also slow down the loading time of your website.

Fade-In Elements

Commendable loading time is crucial for both Google’s algorithm as well as user experience. At times, you may need to incorporate a few elements that do not load as fast as other elements on a given page.

You can use fade-in elements to accommodate the loading time while you optimize the experience of the visitors. Be careful. A wrong move here can hinder user experience rather than enhancing it. Limit fades to one second or less. Else, the visitors may get distracted and leave the page.

Smooth Scrolling from Anchor Link

The anchor link can send you either to a different website or to a different part of the current website. If you use anchor links to move to different parts on a given page, it can be quite disorienting for the users.

For accommodating this, use secondary navigation. The goal here is to get the visitors to destination content smoothly and quickly.

For success, make sure that the page moves at a speed that takes the visitors wherever he wants to go fast; however, don’t make it so fast that he does not even realize that content is being skipped over.

Avoid Using Stock Photos

The stock photos are great for a few things like blog posts. However, you can’t use them for the ‘About Us’ page of your website. If you want to describe what your business does and the people behind it, get in touch with a professional photographer and book studio time.

Consumers don’t have much confidence in businesses trying to convey their expertise and professionalism through stock photos.

The above-discussed web design strategies are worth keeping in mind while you design your website. These rules will help you to boost the conversion rate and increase sales.

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