With so huge variety of opportunities that the modern Web market has to offer, it is more than wise to start a web store or turn your ‘brick-and-mortar’ shop into the online one. As you have probably noticed, the number of people shopping online is increasing rapidly every single day.
While offering a significant profit potential, the Internet market requires significantly less startup costs and efforts. However, there are some business owners who are still skeptical about placing their traditional store inventory online. Below are top five reasons that may encourage you to start and succeed with your own online store today.
1. Easy Start and Management with Lower Initial Investments
No doubt, launching any eCommerce project takes less time and involves considerably lower initial investments, if compared to setting up a physical store.
You don’t have to spend tens of thousands of dollars to purchase a new building or rent some premises, hire professional designers and decorators, equip it with showcases, displays and any other related furniture items, purchase business vehicles, hire an extensive and costly management staff.
Instead, you will need just a reasonably priced eCommerce shopping cart software solution to create your professional looking and fully functional online store. Frankly speaking, the whole development process is typically a matter of a few weeks and you can expect to enjoy your first online sales virtually instantly.
The majority of selling processes and other functions related to your web store management – from product inventory to payment methods and shipping options – can be fully automated requiring only a few people for hire. Besides, you are not limited neither to the variety nor to the number of your goods – you can have as many items available in your store as you want.
2. Unlimited Profit Potential
Another important reason why many people opt to set up web stores or establish an extensive online presence for their existing businesses and companies is a very high profitability level that offers numerous remarkable earning opportunities.
All that you need to take care of is to drive a sufficient targeted traffic volume to your website on a daily basis. While any physical store puts limits to the number of visitors and customers it can house simultaneously, the Internet does literally a miracle by allowing thousands of people to browse through your web store simultaneously.
Simply imagine the amount of profit you can expect if you are able to expose your products or services on the Global web market with a literally unlimited number of your prospective clients.
3. Numerous Marketing Opportunities
The Internet has made it dramatically easier for a vendor to reach a customer, irrespective of the geographical location. The truth is that word-of-mouth about your store will spread on the World Wide Web pretty much faster than in your local community, and there are plenty of various smart marketing methods and techniques you can take advantage of to get a successful online exposure.
You can enjoy extensive sales volume right away rather than spending a fortune on traditional advertising methods and waiting for someone to enter your physical store. In such a way, your web store is going to serve as a highly efficient tool to let a significantly wider audience of prospects know about your products and services.
As a rule, the more brand awareness you’re getting, the larger sale increase you can expect. As your online venture grows, you may face the necessity to target a Global customer audience and you will hardly find a better way than doing it through the Internet.
4. 24-Hour Availability
Based on various recent surveys, online sales grow rapidly every single year. Shopping habits of present-day customers are turning more and more to the Internet. They highly appreciate the convenience and flexibility of being able to shop whenever they want to, while saving a great deal of time and efforts on driving to retail shops as well as avoiding crowds that are especially large during holiday seasons.
So, the key competitive advantage of owning a web store is the ability to manage sales and provide any related services around-the-clock that is virtually impossible for a physical store, unless you are a gas station, pharmacy, grocery or a fast food restaurant, for example.
You can make your products and services available to your customers any time of a day or night, even on day offs and holidays.
5. Better Customer Interaction and Support
The Internet allows your eCommerce venture to be virtually a click away from both your existing and prospective clients. There are numerous powerful tools and options you can easily integrate into your eCommerce project to establish a highly efficient communication channel with your visitors and provide them with a comprehensive and professional assistance in real time.
Your support staff may answer inquiries, guide your customers through the website, give necessary instructions and solve any problems that may arise on the fly. Some other excellent opportunities that will ensure your customer ultimate shopping experience and satisfaction include FAQ (frequently asked questions) page, product detailed descriptions, spec sheets and even how-to videos.
In such a way, a web store makes it a lot easier to provide your visitors with all the necessary information and answer any their questions in a timely manner to encourage them to make a final purchasing decision.
Do you have a personal experience of selling online? Perhaps, you may have some other sound reasons to start an online business today. Feel free to share them in the comments below.