The age of the Internet has revolutionized the way brands interact with their customers.
The rise of social media has provided companies access to their customers in ways their predecessors could not fathom twenty years ago.
Home Improvement brands can utilize this rise in Internet marketing to establish brand loyalty and grow their customer base exponentially.
Establish A Website
The first step in building an online presence is to acquire a domain. Your website is your chance to make a first impression to a prospective customer. Your site needs to look professional and be easy to use (as an example check out Steeline Sheds & Garage).
How a site looks plays a large factor in determining the reputation of a company. A sloppy website makes a customer feel like your products lack in quality.
Build a Blog
The main purpose of your website should be to sell products or services. A blog is a subsection of your website which functions as an online magazine of sorts. Provide informational articles on items such as sheds, garages, and any other topic related to home improvement.
Use this space to establish yourself as a respected source for home improvement information.
These articles should be optimised for search engines using keywords that relate to your business. An article that ranks on the first page of a major search engine draws a healthy amount of potential customers to your site.
Include a call to action linking to your product page at the end of each article to convert this traffic into profit.
Establish an Email Newsletter
Use your website and blog to get visitors to sign up for a newsletter through email. Put this data into CRM software and craft email campaigns to move these prospects through your sales funnel.
CRM software lets you keep track of how effective your campaign is through data like open rates, click-through rates, and delivery rate.
Build Buzz through Social Media
Social media platforms like Facebook and Twitter have caused an evolution in how companies and their customers interact. Concerns can now be addressed real time through a series of tweets.
Coupons can be blasted to your audience through Facebook at no cost. Each platform has its own role in your social media strategy.
Facebook is the best platform for targeted advertising. Unlike print advertisements, You can measure the effectiveness of each advertisement through the exact number of views.
Twitter is the best platform to have direct conversation with your audience. Use twitter to keep them informed on new products and address any questions you receive.
Instagram is a social media network used to share pictures. For example, you can take pictures of the model sheds and garages on the sales floor and share them with your followers Establish an Instagram account to provide customers with a visual of your products.
If you have a product that requires a demonstration you can create a Youtube video and link to it on your other social media accounts.
To recap, the 4 steps to how a home improvement brand can adapt to the Internet are: establish a website, build a blog, establish an email newsletter, and build buzz through social media. Following these steps and you will see how the Internet can increase your bottom line.