My friend once asked me this question:
My business is very small and I have no plans to sell online, I just don’t see the need for a site. We have been around for a while and we have done just fine without one. Do I really need a website?
My answer back then is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt.
In today’s time, all companies big or small must have a website. Whether you are running a successful business or planning to setup one, the first requirement is a website. The following are three reasons you must have a website.
1. Customers Expect It!
In today’s business world, the Internet is the fastest growing source of information. Without a web presence, your business risks never being found by prospective customers. Can you imagine a business that doesn’t have a phone number? No telephone? The point to be made here is as communication channels increase, so does our level of expectation.
As social media grows and companies break new ground, even a website may not be enough. I wouldn’t be surprised if future customers get frustrated and decide to get dinner from another place just because they can’t find the menu of your restaurant on the internet.
2. It’s Efficient!
Having a website can help broaden the scope of one’s business and can multiply the number of people your business can influence. Hundreds or thousands of people can visit your website at once, while at your offline store you can serve only two to three customers at one time, maybe four if you are really good at what you do.
Customers shop and compare prices now more than ever before and the Internet offers a powerful, quick and efficient way to do so. Customers can see your products, make purchases, and share you with friends—simultaneously.
If your competition is online, you should be there also. Your customers can go online 24 hours a day, seven days a week to get answers and information about your business, even if your business is closed for the day.
3. It Builds Your Brand & Improve Customer Confidence!
Your website is a window into your company. Each website needs to provide prospects with a compelling reason to do business with you, including calls to action that gently direct them down the sales funnel, getting them to “buy now” or contact you.
A website will also give your business instant legitimacy. Customers want to know the company they are buying from is legitimate and runs a reputable business.
There is Just no Reason not to
Today, there is no reason for any small business not to be on the online, and not just online, but online in a professional, powerful way. I don’t care if your business is a one-man-show or you have 1,000 employees, if you don’t have a website, you’re losing business to other companies that do. Now, your turn.