Your business must have a website by now. But if you don’t have one, then you need to read my previous post about why you should have a website for your business.
Now, for those of you who already have one, probably the next thing you will ask yourself is this:
Why would I spend my already limited time writing a blog on my website? How can it help my small business? What kinds of things should I even write about?
Let’s touch on the 4 reasons why having a blog as part of your web presence is so crucial.
1. Search Engines Optimization
One of the main reasons that you may be considering getting a blog is to drive new traffic to your website and to improve your rankings within Google. Google loves content and it loves new content. Here is some good news: You can make changes and consistently add fresh content to your site simply by adding a blog. By posting fresh content on a daily basis on your blog, you increase your search engine ranking and the ability for people to see you online.
Also, keywords throughout your articles will help your blog rank for those terms. When web surfers are searching for any products or services, they will enter keywords that describe their search on search engines.
The search engine looks at every website available, searching for websites that have the most relevant and frequent match to these keywords.The more keywords that are relevant to your business category (that people may include in searches), the better your opportunity to show up in search engines.
2. Positioning Yourself as an Expert
If your customers and potential customers see you as someone who can provide helpful information about your industry, they’ll be more likely to do business with you than your competitors. Having a blog allows you to share your knowledge, opinions, and expertise relevant to your industry.
Well-written blog content can certainly attract the qualified visitors who are very likely to purchase your products or services. Interesting and unique content will attract attention and drive traffic to your website via inbound links. A number of quality inbound links to your site is one of the most important criteria used by search engines to rank your pages.
3. It’s a Marketing Tool
Having a website is half the battle toward creating an online presence that will generate more revenue for your company. Just telling your customers what you do, is not enough. They need assurance of the effectiveness of the services you are providing.
The best way is to describe each product in a professional way that catches their eye. A blog, in this case, comes in Handy. It gives you an opportunity to talk about your products in details, convince the customers and actually update whenever there is a change in the direction of its sale.
4. Being Interactive
Nowadays, customers are seeking more intimate relationships with the online companies they purchase from . A blog allows customers to see updated and fresh information, testimonials from recent purchasers, and even comments and conversations posted by existing customers.
With a blog, you can establish communication and relationships with your customers, and also build trust and credibility along the way.