It has been years of discussion by many SEO around the globe that Google is shifting its direction where is no longer rely on PR on the Google serp calculation, some even stated the PR is dead! What does this mean for Google Page Rank which lies at the heart of Google’s search algorithm? And why they should call it (The Heart) of Google sophisticated ranking system on the first place?

I have been watching closely the Google dance within the last two years , unlike those SEO who believes PR has no value in serp any longer! Saying Google’s Algorithm is shifting its direction leaving the PR alone with (no value)! I should emphasize here that Google has not moving its direction from the Heart of its main base calculation system but rather to changing its strategy base on two important issues which I describe on below.

A) Google has been trying to bring the search result with more relevancy , forcing the big players ( the bloggers ) to follow the new rules of the game , At the new stage , the SEO marketplace people should concentrate of relevancy of the clients sites content while heading to build the high link popularity range for their clients site but not just PR ! That is What I called it Google’s New Order, It is going to be very hard for the big players now to focus on relevancy and visibility on one side , while holding to their high value PR on another !

B) Less weight for irrelevant back links. YES! This time there are filtering to remove / weight less to back links which are irrelevant (THATS WHY YOUR SITE ARE LOSING ITS PR ) , but ! does The Google’s New Order effects on serp at the same time ? Yes ! It does , it is not only pulling the PR down but serp is under new process of Algo, at the same time the new Algo is targeting sites paid links, but not all sites which has experienced the drop sell or buy links except big players, (large blog networks) ! Learn and follow me if you want to be there. At the end, Google has just slapped their biggest fans. Yep, but the main question still stands for many: Does Keywords in back link anchor texts and page rank matter anymore?
I should say, Yes! Of course but it depends how much your link relevant is on the view of the Google’s New Order!

Article Written By : Shahram Azin

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